With less than 5% of the beer market, no craft brewery has the funds to pay for Super Bowl advertising time. Instead, look forward to seeing commercials for what can only be described as the opposite of craft beer: Budweiser Select 55!
Budweiser Select 55 is the so-called “lightest beer in the world,” barely beating out almost-porter-like MGD64. Budweiser’s latest swill will be introduced to the World this Sunday with a what’s sure to be a flashy commercial when the Saints take on the Colts in the Super Bowl.
There’s some good news, however, for craft beer fans who like a little schadenfreude with their Select 55 commercials: A-B InBev’s beer sales for January 2010 were a whopping 12.2% lower than sales for last January.
Are these Super Bowl commercials the equivalent of a macro-beer Hail Mary? Probably not, but a craft beer lover can dream, right?