In Episode 2 of Beer Nation, Seth and Mike visit Rattle ‘N’ Hum Bar in New York City and Captain Lawrence Brewery in Pleasantville, New York to figure out . . . “The Definition of Craft Beer.”
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In early 2009, news outlets were sounding the death knell for Boston Beer Company’s status as a “craft brewery”. These Nostradamus-like predictions were based on the fact that the Brewers Association defines a “craft brewery” as one that produces less than 2 million barrels a year, and many beer pundits believed that Boston Beer Company’s production would rise above that number [...]
There’s no doubt the definition of “craft beer” is a slippery creature (which we try to wrestle to the ground in Episode 2 of Beer Nation). Leave it to a second rate business rag, however, to stretch the argument for a more inclusive definition of “craft beer” so far that it offends the sensibilities of [...]
Much has been said about the attempts of macro-breweries to deceive customers by creating beers that look like they come from craft breweries (e.g., Blue Moon, which is actually brewed by Coors). Lately, however, we’ve been seeing something completely different: macro-breweries selling craft-like beers under their own labels (e.g., Budweiser’s American Ale). In just the past few [...]
